Write to Grow by Colleen Walsh Fong.
I’ll come clean on a few things before this review:
1. I don’t generally read business advice books. Corporate speak phrases (such as actualizing potentials and shifting paradigms) make me want to actualize my own potential to violence. Plus, most of the advice seems so very obvious to me, or specific only to the success of the writer, and dependent on a large chunk of luck.
2. The only reason why I bought and read this one is that Colleen Walsh Fong is a friend of mine.
That said, Colleen is my friend because, like all of my good friends, she is smart and insightful and gives good advice. This is a very readable book, very short and to the point. There is no filler blah blah blah in the book, and nothing that would be colloquially referred to as bovine excrement. She explains in no uncertain terms that no matter what your business was twenty years ago, today it has to have an online presence. She tells you how to do that. She emphasizes the importance of good writing, and how to make that happen if your own writing skills aren’t up to snuff. It’s one thing to have a website or email list or what have you: it is quite another to fill the content of the website or emails or whatever with things that people will actually read. And how if they don’t read it and/or interact with it, it may as well not be there.
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Lori B. Duff is an award-winning author who practices law on the side. Her latest book, “If You Did What I Told You…” is set to be released in the Fall of 2019. You can follow her on Twitter at @LoriBDuff and on Facebook. For more blogs written by Lori, click here. For more information about Lori in general, click here. If you want Lori to do your writing for you, click here.